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Advantages of having a website and an online marketing campaign

In January 2009 alone, Google reports that “Punta Gorda” was searched for 673,000 times and “Port Charlotte” was searched for 823,000 times. Our market research estimates that there are over 48,000 household computers in Port Charlotte and Punta Gorda combined (76.2 out of every 100 people in 2006 had a computer, according to the International Telecommunications Union). Pretty much all of the computers in the area are connected to the internet. That’s a huge market, and we’re hoping to show local businesses how they can reach them.